do local areas get a discount on super bowl commercials ,Super Bowl Promotion: 9 Ways Small B,do local areas get a discount on super bowl commercials, However, featuring your commercial in a primetime Super Bowl slot is no cheap feat, with CBS News reporting that the average cost of a 30-second ad in 2024 was $7 million. For comparison, the average cost of an .
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Every year, the Super Bowl captivates millions of viewers around the world, not just for the thrilling game itself, but also for the highly anticipated commercials that air during the breaks. Companies like Bud Light, Google, and Doritos invest millions of dollars in creating memorable 30-second spots that entertain, engage, and sometimes even tug at our heartstrings. However, the price tag for airing these commercials nationally is exorbitant, with companies shelling out millions for just a brief moment in the spotlight.
But what about local businesses or organizations that may not have the budget to compete on a national level? Do they have the opportunity to advertise during the Super Bowl at a more affordable rate? In this article, we will explore the options available for local businesses looking to get in on the Super Bowl advertising action.
Local Super Bowl Commercials: Obtainable and Affordable
While the cost of airing a national Super Bowl commercial can reach astronomical figures, there are indeed opportunities for local businesses to advertise during the big game at a more reasonable price. Local affiliates of major television networks that broadcast the Super Bowl may offer advertising packages specifically tailored for businesses in their area.
These local commercials may not have the same reach as a national ad, but they can still be effective in targeting a specific audience within a particular region. Local businesses can take advantage of this option to promote their products or services to a more targeted group of viewers who are likely to be interested in what they have to offer.
Local Super Bowl ads: Who has them? How much do they cost?
Local Super Bowl ads are typically offered by local television stations that have the rights to broadcast the game in a specific market. These ads can vary in cost depending on factors such as the size of the market, the time slot during which the ad will air, and the length of the commercial.
While prices for local Super Bowl ads can still be significant, they are generally more affordable than their national counterparts. Local businesses can work with their chosen television station to create a commercial that fits their budget while still maximizing their exposure during the Super Bowl broadcast.
How much does a Super Bowl commercial cost?
The cost of a Super Bowl commercial can vary widely depending on whether it is a national or local ad, the length of the commercial, and the time slot in which it airs. National Super Bowl commercials can cost millions of dollars for just a 30-second spot, making them out of reach for many small businesses.
Local Super Bowl commercials, on the other hand, are generally more affordable, with prices ranging from tens of thousands to hundreds of thousands of dollars depending on the market and other factors. While still a significant investment, local businesses may find that the exposure and potential return on investment from a Super Bowl ad make it a worthwhile expense.
Super Bowl Promotion: 9 Ways Small Businesses can take advantage of the Super Bowl
For small businesses looking to capitalize on the excitement surrounding the Super Bowl without breaking the bank on a commercial, there are other ways to get in on the action. Here are nine creative strategies for small businesses to promote their products or services during the Super Bowl:
1. Host a Super Bowl themed event or promotion
2. Partner with other local businesses for a joint Super Bowl promotion
3. Run social media contests or giveaways related to the Super Bowl
4. Create Super Bowl-themed marketing materials or products
5. Sponsor a local Super Bowl viewing party or event
6. Offer special discounts or promotions during the Super Bowl
7. Collaborate with local influencers or celebrities for Super Bowl-related content
8. Advertise on local radio or online platforms during the game
9. Get creative with guerrilla marketing tactics to capture attention during the Super Bowl
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do local areas get a discount on super bowl commercials - Super Bowl Promotion: 9 Ways Small B